Learning the Business Side of Things

So I knew it wasn't going to be easy. I joined Etsy.com about a month ago and am really making an effort to learn ways to promote my shop, to make my pictures more catchy, to make my shop more inviting, to tag my items so they will appear during a search.... So many things to do! It's super exciting though! I never thought that I would like this part of the process since I haven't paid much attention to how businesses work. I've been terrible in the past about pricing my items, especially for friends and family. I am trying to take this seriously, even though it will probably be a while before I sell something.
It's amazing when you do a search, how many similar items there are to mine! How do you make your product sell, when there are so many to choose from! I am starting to daydream at work about how to make my elephant toys more unique. Add nose rings? Maybe sparkly fabric markers to make designs? There are several possibilities. I found this great material the other day, it's a golden yellow, it just looks so bright and fun. I am having visions of making an elephant and painting eyelids onto the googly eyes to give them a dreamy, bedroom look. I did a practice run and it came out so cute. Now I just need to apply the process to a stuffed animal.
Something else I never really thought about before starting the shop is that now I have to make more stuff! I keep looking at my site thinking that there just isn't enough and I don't want to just throw on stuff to sell. I want it to look professional. Which means doing things over and over again until I get them right. When my receiving blanket runs out of time, I'm going to take it off of the site. It is so cute in person, but it does not fit the theme of the shop and I am having a hard time taking a quality picture of it. It justs looks dumpy next to the other items. Part of me wants to fill the shop with all of the craft items I have made: blankets, taggies, crocheted winter hats (oh so many, crocheted winter hats), but I think this particular shop will be for my sewn items. I have a few ideas for the future that I would like to make for the shop. SO MANY! I just keep dreaming all day. Anyway, I am making a tie for my sister's teacher (a gift) and will make a second one for the shop. Much easier when you make multiples at one time. I am going to make another purse like the one I made for my girlfriend's wedding. I have several new materials for elephants (I sure hope they sell someday, my apartment is starting to look like a zoo) and I have an order from a friend for a Humvee shaped pillow for his nephew in December. I have to make a practice one, I've never made one before. If it comes out nicely I may put it on the site.
So much excitement. If it's this fun just making the shop, I can't imagine what it will be like if something actually sells someday! Might not be able to handle it.